Understanding Keyword Bids

Inline keyword based ads allow advertisers to bid on specific keywords… if those keywords are in the content of a post on their site, the keyword can become a hyperlink that links readers to the advertiser’s site.

One question that we’ve received on more than one occasion has to do with someone bidding on a keyword, but their keyword isn’t linked and they are curious why.

One link per post

We don’t want posts to be overloaded with keyword ads, so no more than one ad per post will ever be linked. So advertisers end up competing against other keywords that exist in the same post for placement.

Long tail vs. short tail keywords

Let’s say for example someone is bidding on the phrase “best web hosting”. Their phrase can’t exist in a post without the phrase “web hosting” or just “hosting” existing. This means that short tail versions of your phrase are indirectly competing for placement with the long tail versions.

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Advanced Integration

We have been hard at work building advanced integration modules for some of the most popular platforms out there.

There are now plug-ins for vBullletin, XenForo, WordPress and MyBB. Get them from your publisher site list (of course, any site that supports JavaScript can use the system for banner ad serving).

Up next? Invision, Drupal and Joomla.

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4th Ad Type

By popular request, we have added a 4th ad type to the marketplace. Publishers can now sell ads that are a monthly text link on their site.

Since ads are not run instantly (they start on the 1st of the month), we built a new pre-authorize order system to handle it. An advertiser can bid on the space, pre-authorize up to a maximum amount, and then they aren’t charged until the 1st of the month when bid are finalized and payments settled (the advertiser would only be charged what their winning bid amount was).

This means you can now sell the following type of ads:

  • Banners (16 sizes)
  • Inline Keyword Ads
  • Email Ads
  • Static Text Links (new)
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